Blue For Men

Marc Ecko built Blue around a cool, watery kind of freshness rather than a citrus blast. Bright citruses lift off first, cut with black currant and plum for a tart fruit edge.

Underneath, aquatic notes sit beside lavender, juniper berries, geranium and green herbs — the aromatic fougere shape, kept light and a little icy. Oakmoss, sandalwood and musk close it out with dry warmth, so the fresh opening has something to settle into.

It reads casual and daytime: weekends, warm weather, an easy scent to keep on a desk. Eau de toilette, 3.4 oz. For men.