Aventus

Bright. Smoky. Endlessly imitated. Creed Aventus is the pineapple-over-birch-smoke idea that a decade of other fragrances have been chasing. Bright at first with pineapple, blackcurrant and bergamot, it deepens over time into birch, musk, oakmoss and ambergris.

Ideal as a daily driver or a standout men's gift. It anchors our Power edit — scents that walk into the room a step ahead of you.